Rainbow Cone is a Chicago institution. Using inspiration from the lettering on their original location, I redesigned the Rainbow Cone logo to reflect its historical significance while still feeling relevant and fresh.

 

Once we landed on a new logo, I developed graphics standards, including guidelines on logo use, updated typography and color, plus the creation of patterns and badges. I used those standards to design their in-store menus, new cups and bags, and a mural design that has been utilized in multiple locations across Chicagoland.

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I also redesigned the Rainbow Cone website to reflect its new identity, collaborating with developers and the client from concept to launch.